戰(zhàn)略營銷——品牌價(jià)值定位工作坊（英文授課）
發(fā)布時(shí)間:2020-10-15 11:26:10
講師：講師團(tuán) 瀏覽次數(shù)：2745
課程描述INTRODUCTION
品牌價(jià)值定位
培訓(xùn)講師：講師團(tuán)
課程價(jià)格：￥5998元/人
培訓(xùn)天數(shù)：2天
日程安排SCHEDULE
2025-06-16
上海
2025-07-30
北京
課程大綱Syllabus
品牌價(jià)值定位
課程意義：
- To help marketing people to understand and experience the process of value proposition development for the brand
- To strengthen the competency of strategic thinking, enriching the tool kit of marketing planning.
參加對象：
* Marketing supervisors, managers, and directors
Program Outline：
1. Marketing fundamentals
* Marketing evolutions
* Marketing classifications
* Marketing challenges
2. VPH introduction
* Components
* Importance
* Applications
3. Target (identification)
* Market segmentation
* Target identification
4. Consumer insight
* What is insight
* How to generate the consumer insights
* Persona
5. Competitive environment
* Competitive analysis
* Value proposition mapping
6. Benefits / reasons to believe / discriminator
* FABE
* Brand positioning description
7. Key success factors of VPH
8. VPH based IMC
品牌價(jià)值定位
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